Blue Water Apparel

Best Sellers

Retro Pelican
A coastal classic with attitude. This design brings bold personality to your everyday style.
Shop Retro Pelican Collection
Neon Surfer
Pure retro surf energy. Bright neon lines capture the thrill of chasing waves at sunset.
Shop Neon Surfer Collection
Neon Tropics
A vibrant splash of tropical color. Made for days that feel warm, wild, and carefree.
Shop Neon Tropics Collection

Vintage Marlin
A timeless nod to classic coastal heritage. Strong, nostalgic artwork inspired by old-school fish camp culture.
Shop Vintage Marlin Collection
Mermaid Sunset
Soft, dreamy, and serene. A peaceful blend of color and imagination for anyone who loves the ocean’s magic.
Shop Mermaid Sunset Collection
Shark Wave
Bold and powerful. A deep-ocean inspired design for those drawn to untamed water and wild horizons.
Shop Shark Wave Collection

Hibiscus Wave Collection
Some waves feel softer — calm, warm, and endlessly inviting. The Hibiscus...

Hibiscus Wave Collection
Island Girl Collection
Some places don’t just feel like paradise — they feel like home....

Island Girl Collection
Mermaid Sunset Collection
Some sunsets feel like magic. The Mermaid Sunset collection captures the quiet...

Mermaid Sunset Collection
Shark Wave Collection
Power doesn’t have to announce itself. The Shark Wave collection captures the...

Shark Wave Collection
Tropical Moon Collection
When the sun fades and the shoreline grows quiet, the coast takes...

Tropical Moon Collection

Vintage Marlin Collection
Some adventures start where the shoreline ends. The Vintage Marlin collection captures...

Vintage Marlin Collection
Vintage Pin-Up Collection
Bold. Confident. Unapologetically coastal. The Vintage Pin-Up collection brings retro beach attitude...

Vintage Pin-Up Collection
Vintage Pirate Collection
Before beach towns and boardwalks, there were legends of the open sea....

Vintage Pirate Collection
Vintage Sunset Collection
There’s something timeless about a sunset over the water. The Vintage Sunset...

Vintage Sunset Collection
Vintage Surf
Some waves feel like memories you never want to leave behind. The...

Vintage Surf

Neon Sunset Collection
Some sunsets slow everything down. The Neon Sunset collection captures the warm...

Neon Sunset Collection
Neon Surfer – Retro Coastal Collection
The waves glow brighter under neon light. The Neon Surfer collection captures...

Neon Surfer – Retro Coastal Collection
Neon Tropics Collection
Some sunsets don’t fade quietly — they glow. The Neon Tropics collection...

Neon Tropics Collection
Palm Tree Road Collection
Some roads feel like freedom — endless skies, ocean air, and nowhere...

Palm Tree Road Collection
Retro Pelican Collection
Some coastal icons don’t chase the spotlight — they simply stand their...

Retro Pelican Collection

Retro Wave Collection
Some waves never stop moving — they keep pulling you back to...

Retro Wave Collection
Tropical Sunset Collection
Some sunsets feel like paradise. The Tropical Sunset collection blends warm island...

Tropical Sunset Collection
Retro Surf Collection
Some waves never go out of style. The Retro Surf collection brings...

Retro Surf Collection